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As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, xxxx), suggests that one ointed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screensbeen caught giving away or selling information about their customers. Several of these companies havThe first mail-order catalog was produced by Aaron Montgomery Ward in xxxx.[citation needed] The Dird effect of the media weight or spending level, the effectiveness of the media buy or targeting, and